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Our story

It's 1972 and somewhere deep in the hills of Urbania Italy - lies The Valley of Jeans. In this remote little place, where denim was once crafted for the entire world, Maurizio and Isabelle Garcia decide to build a business together.

In 1977, a Dutchman named Martin Kouwenberg began importing their jeans. Their shared passion for jeans started a friendship, which turned into a partnership and eventually created Garcia. A brand born in Italy and raised in The Netherlands. Life is all about making new connections. When you share a real connection and a common passion, you become one family.

Connections are our bread and butter.

Garcia is a jeanswear brand that believes in a lifestyle that chooses joy above all else, a joy shared with others. We create jeanswear for men, women, teens and kids and inspire them to live their best lives together - because connections are our bread and butter.